Define the decision the page supports
A professional-services page should help a prospective client understand the problem addressed, practitioner responsible, work included, process followed, evidence available, and conditions that determine fit.
This is Really Good GEO's professional-services framework. Treat it as a page design and testing method, not a guarantee of inclusion in an AI-generated answer.
Connect expertise to a person
- Name the responsible practitioner.Connect the service to a biography that states role, experience, subject matter, and organization.
- Use precise expertise labels.Replace broad claims such as “trusted experts” with named disciplines, problems, methods, or credentials.
- Keep identity facts consistent.Use the same names, titles, organization, service terms, and locations across the service and author pages.
- Show who reviewed the content.For consequential guidance, state the author or reviewer and the date of the current version.
Make the engagement understandable
| Page block | What it should answer |
|---|---|
| Problem | Which client situation triggers the need for this service? |
| Scope | What is included, excluded, and delivered? |
| Process | What happens from enquiry through recommendation or delivery? |
| Inputs | What does the client need to provide or decide? |
| Fit | Which organizations, stages, constraints, or cases fit best? |
Use inspectable proof
- Describe representative work only with permission or label it as a fictional composite.
- Give case evidence a client, period, starting condition, intervention, result, method, and limitation when those facts are available.
- Link credentials, standards, and source material to the issuing body.
- Distinguish the firm's view from external facts and measured outcomes.
- Remove claims that cannot survive a direct “according to what?” question.
State boundaries without hedging the value away
Say when the engagement is too early, too late, outside the firm's specialty, or better handled by another type of provider. The boundary should help a prospective client decide, not act as generic legal padding.
Good boundary: name the condition, explain why it changes the recommendation, and identify the more suitable next step.
Test discovery and representation separately
- Choose questions a prospect might ask without naming the firm.
- Add comparison questions and known-firm questions.
- Record the exact response, visible citations, date, and product.
- Check whether the service and practitioner are represented accurately.
- Change one page block, then repeat the same questions.
Audit the service page.
Enter the service-page URL to identify missing entity context, evidence, answer blocks, and decision detail.
Audit a page free